John Varvatos is a lifestyle brand which represents classic style with a modern edge. He is well known for his clothing ranges and work with trainer companies but his skincare and fragrance collections are also highly popular. Many guys find cologne they like and stick with it for years. However the originality of John Varvatos Cologne is persuading many to switch and try something new.

After working for some of the top design and fashion companies John Varvatos started his own brand at the end of the nineties. The clothes are synonymous with quality, style and retro cool and many celebrities have loudly claimed to be fans. He has branched out into skincare and colognes to provide subtle fragrances with complex undertones which will appeal to those with sophisticated tastes.

For guys who want to create good impressions cologne is hugely important. Smell is a powerful sense. It links with many aspects of brain function such as memory. We all know that feeling when you smell something that reminds you of childhood. It can trigger very vivid memories and make you feel like you were right there even when it happened a long time in the past. It is important to have cologne which mixes well with your skin and your individual scent to give off a pleasurable smell to the people around you. The last thing you want is for your cologne to trigger a negative memory for someone. A smell which has good associations for someone will have an equally powerful positive affect on them. This is what the John Varvatos cologne will bring you.

When it comes to sexual attraction smell is vital. Pheromones are a chemical which the body emits which can trigger a behavior response in other people. They are also known as the sex hormone because they can be sexually arousing in people who are attracted to us. This all happens at a subconscious level showing that smells can reach even the deepest parts of the brain. Therefore the way you smell is key when it comes to attracting the women you like.

Good cologne is as important in creating an image as your clothes and hair. It is also important to choose cologne which sends the right message about you. The things you say about yourself with clothes, for example lead people to have ideas about the kind of person you are. Such as if you always wear tracksuits people will think you are athletic. Choosing cologne which gives the right impression can be tricky. You should think about what the components of the scent are and then decide which match your image. Colognes and perfumes are made from different layers of smell. From when they are applied they react with your body and the smell changes. Good colognes will keep changing and the smells should last for hours. Find out how each one was put together and what the components are to make sure there is nothing which conflicts with your tastes or style.

The John Varvatos cologne is designed to enhance your natural masculine smell while producing evocative, sophisticated tones. From his first scent, John Varvatos Classic in 2004 to his latest release his colognes are unique and modern. They utilize oils which are surprising and interesting. He layers spicy smells such as vanilla with fruits such as guava. His Artisan colognes have a woody base smell with overtones of citrus for a refreshing zingy cologne. He even uses extracts from things you would not think of for cologne such as leather.

His aim is to create colognes which can be worn all day as they keep transforming but stay subtle and sophisticated. They also have a romantic edge with the spices and warm woody notes so that they can be worn in the evening. The colognes are made from the highest quality ingredients so that there is no harshness and they will never be overpowering even if you apply them liberally.

When John Varvatos produces a product he attends to every tiny detail. The packaging for his colognes is unique and classy. Each one is presented in a flask shape bottle representing the classic style that has made the designer famous. The first of the range, Vintage appears in a stylish flask in black lined with silver echoing the traditional drinking flasks for men. The bottle for Artisan is then encased in hand woven rattan. The caramel color and the exquisitely finished top give a luxurious image. John Varvatos cologne is not just a brand it is a lifestyle and this shows in every detail of his cologne range.

John Varvatos cologne is a luxury product for men who want to present an image which is modern but with classic undertones. The sophisticated nature of the scents means they can be worn any time.